In the fast-moving consumer goods (FMCG) world, value is changing — especially for brands who bake with heart.
According to the International Cocoa Organization (ICCO), cocoa futures in January 2025 reached US $11,107 per tonne in London and up to US $11,727 per tonne in New York. Over just two years, global cocoa prices have more than doubled, impacting chocolate producers, bakeries, and cookie brands around the world.
For many, the response has been to cut costs — reducing cocoa content, reformulating recipes, or shrinking pack sizes to protect margins.
At Molly Woppy, a proudly New Zealand-owned bakery known for our handmade cookies, we’ve chosen a different path.
Holding our ground (and our choc chunks)
We’ve never reduced the choccy chunks in our cookies — and we never plan to. Our loyal customers and new triers alike often tell us that the generous, rich choccy bite is what makes Molly Woppy cookies unforgettable.
That’s because for us, real value isn’t about doing things cheaper. It’s about baking with integrity — maintaining quality, taste, and that small moment of indulgence, even when ingredient costs rise.
When you pick up a bag of Molly Woppy, you’re not just choosing a treat. You’re supporting a New Zealand bakery committed to real ingredients, fair production, and that signature feel-good cookie moment.
Why value still matters in 2025
In a market where consumers are asking “what for?” as often as “how much?”, the brands that stand firm on quality will be the ones that stand out. People can taste integrity — and it’s what keeps them coming back.
At Molly Woppy, we’ll keep baking the way we always have: full of flavour, full of generosity, and full of choc.
Because integrity tastes better. Always.