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The 'P' Word

9 December 2025 by
The 'P' Word
Kate G
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Let’s talk about the ‘P’ word…

That word being packaging.

We get all sorts of questions about how our products are packaged, so we thought we’d break it down honestly — no greenwashing here.

Understanding Plastic Types

Before we start, did you know there are many distinct types of plastic, each with different recycling abilities?

For an in-depth look, check out this guide:

👉 https://www.recycle.co.nz/symbols.php

What We Use

We mostly use Grade 5 plastic in our packaging. This includes:

  • Our Grab’N’Go range of café cookies
  • Artisan and pantry pack range inserts
  • Single-wrapped cookies (stars, hearts)

Grade 5 plastic is designed to be circular — it can be saved, dropped into a soft plastics recycling bin (at most supermarkets), broken down, and made into more packaging. This:

  • Prevents the creation of new plastic
  • Diverts plastic from landfill (only if you recycle it)

We’ve got plans to make recycling even easier for our customers next year – watch this space!

Ginger Fingers Trays

The trays that hold our Ginger Fingers are currently in transition:

  • Previously made with PVC (Recycle 3)
  • Now moving to PET (Recycle 1)

PET trays are widely recyclable in NZ (97% of Kiwis have access).

Just give them a clean and pop them in your kerbside recycling.

It's not perfect — but it’s a lot better than Tetra Pak or Styrofoam.

Cardboard & Vegetable Ink

Most of our packaging is cardboard — one of the best materials for the environment.

✅ Flatten your boxes and recycle them — it saves water and energy

✅ We print using vegetable ink

✅ We support a carboNZero certified local printer

What About Compostables?

Yes, we’ve looked into compostable options.

But the technology still isn’t quite there — and unfortunately, neither are our landfills.

We’re Always Improving

We’re committed to doing better and evolving our packaging as more sustainable options become available.

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